For the Athleta Digital team, I designed digital experiences for online promotional events—rare moments for the brand that required a distinctive look and feel. I also developed a scalable set of design templates for promotional emails, Instagram posts, and site assets, which were adopted by the team and used for over two years.
In addition, I worked on an experimental digital app prototype for physical retail spaces, designed to help store visitors and associates navigate new products. The prototype was successfully tested in two stores in the San Francisco Bay Area.
Promos, site assets, social media and emails for Athleta digital team.