Responsive Website Design for Atelier Green

Designing a family-friendly, trustworthy, and elegant digital presence for a sustainable architecture consulting business.

Overview

Atelier Green is a new consulting business focused on helping young families make healthier and more sustainable choices in home building and interior design. From non-toxic materials to environmentally conscious design practices, the goal is to empower parents to create safe, future-forward spaces for their children.

This project involved designing a responsive website that clearly communicates the business’s mission, builds trust with families, and encourages visitors to book a free consultation.

My Role & Timeline

Role: UX/UI Designer (solo) — research, IA, UX flows, visual design, prototyping
Duration: 4 weeks
Deliverables: Full desktop & mobile designs, brand tile, moodboard, updated flows, prototype animations

This was my first time designing for a small business, which made client collaboration a central part of the process.

1. Problem

Families want healthier homes—but lack the guidance to make safe, sustainable choices.

Research interviews showed that parents care deeply about the materials used in their homes—especially regarding safety, indoor air quality, and non-toxic finishes. However, many feel overwhelmed by the amount of conflicting information available online and struggle to find trustworthy, accessible resources.

Key Pain Points

• Difficulty finding clear, trustworthy information on non-toxic and eco-friendly materials

• Overwhelming amount of online content

• Budget concerns related to sustainable choices

• Uncertainty about whether contractors or designers understand their priorities

Business Challenges

• Communicate expertise and mission clearly

• Build trust with potential clients

• Create an intuitive funnel toward consultation sign-ups

2. Research

Participants: 5 respondents — all parents, homeowners, or planning construction

Key Findings

Priorities

• 100% ranked quality of materials as their top priority

• 80% emphasized budget

• Sustainability was not always an explicit priority, but appeared frequently in emotional context (health, children’s safety).

Sustainability & Safety

• All participants wanted non-toxic materials

• Strong interest in safe paints, natural flooring, chemical-free spaces
  

Knowledge & Information Gaps

• 4 out of 5 said it’s difficult to find trustworthy information

• Most turn to the web, professionals, or family
  
  

Cost Concerns

• Mixed willingness to pay more for sustainable options

• Some would invest for health reasons; others were skeptical of paying “for moral points"

What a “Healthy Home” Means

• Non-toxic paints

• Good air quality (no toxic dust)

• Natural, durable materials

• No harmful chemicals

3. Target User Persona: Camille

A 38-year-old San Francisco parent balancing a demanding career with raising a young child. She wants a safe, sustainable home but doesn’t have the time or knowledge to research materials or evaluate eco-friendly options.

Needs

• Trustworthy guidance

• Time-saving recommendations

• Healthy, natural materials

• A simple, reassuring experience

5. Design Strategy

Website Architecture

Website Architecture

Six core pages: Home, About, Services, Projects, Read + Learn, Partners
Each includes a prominent CTA (“Book a Consultation,” “Start Your Project”).

Design Approach

• Warm, minimal aesthetic

• Neutral palette with soft green accents

• Family-friendly without being juvenile

• Clear, digestible layout

• Mobile-first for on-the-go parents
  AG project all pages
  

Mood board & Photo art direction

For the mood board and photo art direction, I selected imagery with natural lighting and clean, straightforward compositions. The photos feature calm, slightly desaturated tones that are easy on the eye and evoke a sense of peace and balance. I also included close-up details of natural textures to highlight the beauty of materials in a subtle, refined way.

Brand Colors

For the brand colors, I explored a range of green tones. My initial palette leaned toward softer, more muted shades to complement the slightly desaturated photography featured in the moodboard. After further exploration, I found that introducing greens with a touch of blue created a brighter, fresher look. This more vibrant green stands out beautifully against simple black typography and pairs naturally with the wood and stone textures in the imagery.